Luma

What it does

Luma is a creative AI platform with agents that research, generate and refine across video, image, audio and text. It builds its own models, including Ray 3.2 for video and Uni-1 for brand intelligence. Individual plans start at $30 per month, and team and enterprise plans are available on request.

Luma is built for creative teams that need many on-brand assets quickly. Its agents research, generate and refine across video, image, audio and text, and the company says it builds the models underneath rather than reselling them. Ray 3.2 gives frame-level control and continuity across cuts, while Uni-1 carries style and character references into each asset. Pricing is credit-based. Individual plans start at $30 per month for 10,000 credits, and the pricing page lists credit costs per model, resolution and audio setting, so cost varies widely by choice. Team and Enterprise plans add shared credits, usage analytics and SSO, but require contacting sales. The homepage offers a free trial, and there is no stated free tier.