What it does
Marfeel combines editorial analytics with audience, conversion and monetization reporting. Publishers can follow current readership or examine how articles perform over time. A continuing free plan covers real-time analysis, while paid plans add historical reports and broader analysis.
The publishing desk and the planning meeting need different time horizons. Marfeel's real-time reports can inform a current story review, while historical analysis helps investigate evergreen coverage. Retention is one of the main differences between its analytics plans.
| Plan | Included history | Useful distinction |
|---|---|---|
| Free | Today | Real-time editorial analytics |
| Basic | 3 months | Saved reports and sharing |
| Pro | 13 months | Subscription and conversion analysis; 26 months available as an add-on |
| Enterprise | 26 months | Raw data, custom variables, segments and funnel analysis; longer retention by arrangement |
Basic can therefore cover a recent editorial cycle, while an annual comparison needs a longer history. Collection uses Marfeel's tracking integration and article metadata, so the reports can describe content and readership rather than only page URLs.
Access requires a user account. An administrator can invite colleagues by email; the invitation's Activate My Account link expires after seven days. Supported sign-in methods include email and password, Google and Microsoft, although an organization can require its own single sign-on route. People with access to several organizations can use the lower-left profile menu and Change organization to select the right publisher.
Strengths
- Connects editorial reporting with audience and business questions.
- Offers both free real-time access and expanded paid analytics.
Watch out for
- Basic historical data is limited to three months.
Best for
- Publishers coordinating current readership analysis with content planning
Sources
- Marfeel analytics plans and retention (Oct 27, 2026)
- Marfeel authentication and organization access (Oct 27, 2026)
- Marfeel (Oct 25, 2026)
- Marfeel Docs (Oct 25, 2026)