What it does
Market Leader Professional combines an agent website, real-estate CRM, lead follow-up and a marketing library. Lead Intel surfaces recorded customer behavior to guide the next conversation. Platform pricing is tailored through a consultation, while lead-generation products are separate purchases.
A website enquiry can enter Market Leader's relationship workflow, where Lead Intel adds the customer's recorded behavior. Engagement Co-Pilot follows up with new leads. The Marketing Center supplies customizable print and email campaign materials, and the website uses a drag-and-drop builder.
Platform versus lead generation
Professional is the website, CRM and marketing package. HouseValues, Leads Direct and Network Boost are lead-generation offers with their own scope. The FAQ confirms that buying a lead service is separate from purchasing Professional, although leads enter an automated follow-up system.
Schedule a Consultation to discuss access and the exact price for the selected products. Existing users have an account login. An agent maintaining an existing database can focus on the relationship tools; buying more enquiries adds another product decision.
Strengths
- Website, customer records, and marketing share an agent platform
- Behavioural context can accompany the next follow-up decision
Best for
- Agents connecting website enquiries with ongoing customer relationships
Sources
- Market Leader access and product information (Oct 27, 2026)
- Market Leader | Convert Leads Into Clients (Oct 25, 2026)