What it does
Maropost Marketing Cloud brings promotional email, SMS, customer records and automated journeys into one marketing application. Its journey builder combines starting events, waiting periods, decisions and messages around the same contacts used for broadcasts.
A Maropost journey separates the event that starts a sequence from the decision about what happens next. Its Filter widget checks a condition, while actions send email, change a subscription or end the journey. A post-purchase sequence can therefore branch on a customer's behavior before choosing its next message.
The contact record combines engagement, list membership and purchase history. Broadcasts and automated flows use the same audience records and sending exclusions. Welcome, lapsed-buyer and re-engagement templates provide starting structures; the team's entry and exit rules determine who follows each sequence.
The account administrator adds colleagues through the username menu's Users and Permissions section. Choose Invite, enter the person's email and assign access to Marketing Cloud and its individual modules. For example, someone working on content can receive different permissions from the person managing audience lists.
Marketing Cloud subscriptions include these contact and email allocations:
| Plan | Marketing contacts | Included email sends |
|---|---|---|
| Build | 50,000 | 300,000 |
| Essentials | 250,000 | 2 million |
| Professional | 1 million | 10 million |
| Enterprise | 5 million | 50 million |
Extra contacts incur automatic overages. SMS costs extra, with a setup fee, monthly prepaid segment tier and regional usage charges. Annual billing discounts Essentials, Professional and Enterprise by 20%; Build receives no annual discount. A free trial is available.
Strengths
- Broadcasts and journeys share customer records and sending exclusions
- Journey filters check conditions separately from actions such as sending email
Watch out for
- SMS charges are separate from the marketing subscription
- Contact overages are applied automatically
Best for
- Commerce marketing teams coordinating broadcasts and behavioral follow-up
Sources
- Maropost Email and SMS Marketing Platform | Marketing Cloud (Oct 26, 2026)
- Journey: Actions - Maropost Community (Oct 26, 2026)
- Journey: Filters - Maropost Community (Oct 26, 2026)
- Maropost Product Pricing (Oct 27, 2026)
- Managing Users and Permissions in Marketing Cloud (Oct 27, 2026)