Mautic

A Mautic campaign can start with a form submission, membership of a segment, or both. That makes the entry rule the useful first decision: a course enquiry form might begin one sequence, while a changing segment of existing contacts begins another. The campaign builder can branch on positive and negative decisions, wait for a period, use a fixed date, jump to a step or move a contact into a different campaign. A waiting step and a condition serve different purposes: one controls timing, while the other chooses what happens next.

Mautic also supports conditional website content. For example, a newsletter signup prompt need not remain visible to someone already subscribed. Running these features means maintaining the application as well as the campaign: the download guide recommends Composer, requires server and scheduled-task setup, and advises against cheap shared hosting. You can download and operate the GPLv3 core without a software fee; hosting and operational work remain part of the project.

The web installer connects the database, creates a local administrator account and configures the email provider. You then log in to your own Mautic installation. A hosted trial is also available through the project website for people who want to inspect the application before arranging their own server.