What it does
Medallia Experience Cloud collects and connects customer and employee feedback with reporting and follow-up work. Its record lifecycle distinguishes invitations delivered by Medallia from survey links delivered through another system. Enterprise pricing is quoted against experience-data volume and includes unlimited users.
Choose the delivery path before building a Medallia feedback program. In an email-to-web journey, Medallia validates and samples imported invitation data, creates survey links and delivers the emails. In the web-survey journey, an external sender receives the personalized links. Medallia cannot track that sender's delivery, bounce or reminder status unless additional metadata is supplied.
A completed survey updates the existing invitation record. Qualifying answers can create alerts progressing from New through In progress to Closed; overdue and escalation states depend on configuration. Customer or transaction details can be appended to that record without another survey.
Admin Suite provides survey design, translations, targeting conditions and distribution controls. Ask Now adds temporary questions to an existing survey. Teams can restrict reports by role and use staging environments to check program changes before applying them to the live setup.
How Medallia charges
An Experience Data Record represents a discrete customer or employee interaction and its associated data. Annual tiers use these records rather than separate user-seat charges. The platform price includes unlimited users, reporting, analytics, workflows and collection across channels.
Use Talk to sales on the pricing page for a quote, or request an Admin Suite demonstration to discuss survey administration and follow-up requirements.
Strengths
- Feedback and later customer context can update the same record
- Configured response conditions connect feedback with tracked alerts
Watch out for
- Externally delivered invitations lack Medallia's native delivery and reminder tracking
Best for
- Enterprise experience teams designing feedback delivery and follow-up ownership
Sources
- Experience Management Software Platform – Medallia – Experience Management Software (Oct 25, 2026)
- Medallia pricing with Experience Data Records (Oct 27, 2026)
- Journey of a record | Medallia Documentation (Oct 25, 2026)
- Medallia Admin Suite (Oct 27, 2026)
