Missinglettr

missinglettr.com ↗

Turn published content into reviewable social drip campaigns

SI Score
75/100
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Screenshot of the Missinglettr homepage

What it does

Missinglettr detects published content and prepares social campaigns that distribute it over time. A shared calendar, campaign approvals and analytics help publishers promote an existing article library. Paid workspace plans have a card-free trial.

Missinglettr is built around the article after publication. It detects new content, adds it to a library and prepares a social drip campaign to promote it over time. A publisher can give older useful articles another planned run as well as promoting new work.

After registering and confirming your email, set up a workspace with the brand name, logo, colour and publishing time zone. Connect the social destinations, then open Content Sources and choose Add content source. Supply a blog or supported video-source URL so Missinglettr knows where to find the material.

New campaigns wait for review and approval before posting. For a detailed guide, edit the messages to describe distinct sections or takeaways instead of repeating the headline. Their dates then appear alongside the other campaigns in the shared calendar.

Plan Social profiles Workspaces and collaboration
Solo 3 1 workspace and 1 extra user
Pro 10 3 workspaces
Agency 25 initially Unlimited workspaces and users; branded client interface
Enterprise Custom capacity Arranged with the team

Each connected destination counts separately, even if all belong to one organization. Subscriptions offer monthly or annual billing and a trial without a card. Agency also includes a 10,000-post scheduled capacity and additional-profile options.

Strengths

  • Content detection and drip campaigns give an archive a defined distribution workflow
  • New campaigns require review and approval before posting

Watch out for

  • Every connected destination consumes a separate social-profile allowance

Best for

  • Publishers promoting an existing article or content archive

Sources