Mixpanel

mixpanel.com ↗

Behavior analytics with replay groups and experiment workflows

SI Score
80/100
Pricing
Freemium AI reading, not confirmed
Free plan
Yes AI reading, not confirmed
Sign-up required
Required AI reading, not confirmed

Ask SI about Mixpanel

Answers use saved listing facts and recorded sources.
Homepage screenshot
Screenshot of the Mixpanel homepage

What it does

Mixpanel is a product-intelligence platform with analytics, session replay, experiments and metric trees. It supports grouping relevant replays and connecting product measures with a broader decision framework.

Open Session Replay in your project and filter by an event, property or time range. Choose Save Playlist, name it and save. The playlist appears on a board and updates as new recordings match its criteria. Once it is saved, you can bookmark individual replays, up to 200 per playlist.

In the player, change the playback speed, skip inactive periods or copy a link to a particular moment. The Activity Feed lets you jump from an event to its point in the recording. Bookmarks do not preserve expired footage: standard replay retention is 30 days.

Plan Main access terms
Free 1 million monthly events and 10,000 monthly replays; no card required
Growth Volume-based pricing, with monthly or annual billing
Enterprise Custom quote and configurable replay retention

Free allowances renew monthly without rolling over. You need an account, and organizations on an older plan may need to switch to a current plan to receive the included replay allowance.

Strengths

  • Replay playlists group sessions by relevant events or properties.
  • Analytics, experiments and metric trees connect several levels of product evaluation.

Watch out for

  • A saved bookmark cannot play a recording after its retention period ends.
  • Changing recording sampling from the interface requires a paid Session Replay add-on.

Best for

  • Product teams maintaining a repeatable behavior-investigation workflow

Sources