What it does
mLabs combines social scheduling, content approval, reporting and client dashboards for brands. Accounts begin with a seven-day trial without a card; subscriptions charge by managed brand and include unlimited users. Inbox and messaging automation are an additional option.
A brand represents a company, client or franchise unit, with one profile from each integrated network. Five clients with separate social accounts therefore need five brands.
Start a Workflow demand by assigning the creative and approval teams. Writers and designers prepare content; managers and clients review it. Requests for changes, deliveries and conversations remain with that demand. An approval link can be sent by email or WhatsApp.
The workflow offer advertises BRL 29.90 per month equivalent for one brand on an annual subscription paid upfront through Pix. Pricing varies with brand count and billing period. Inbox and Automations adds BRL 19.90 per profile per month on the annual plan.
Scheduling is unlimited except on X: each account receives ten X publications monthly, then needs a prepaid credit package. These credits can be shared across its connected X profiles. Registration uses account credentials; the setup guide also asks for the working timezone before profiles are connected.
Strengths
- Change requests and approval history remain connected to each content demand
- Unlimited users accommodate creative staff and client reviewers
Watch out for
- Each brand connects only one profile per integrated network
- Inbox automation and X publishing beyond ten posts monthly cost extra
Best for
- Brazilian agencies and franchise teams coordinating client content approval and reporting
Sources
- mLabs: Gerenciamento de Redes Sociais em um só lugar! (Oct 25, 2026)
- mLabs Plans and Brand Pricing (Oct 27, 2026)
- mLabs Workflow and Post Approval (Oct 27, 2026)
- mLabs Free Trial Setup (Oct 27, 2026)