What it does
Moz Pro combines keyword research, link analysis, campaign tracking and technical site crawls. On-demand crawls help revisit changes, and custom reports organize findings for clients or colleagues.
Moz Pro organizes continuing SEO work into campaigns. Keyword research, link analysis and site crawls give an analyst several ways to investigate the same website. Custom reports bring the findings together for a client or colleague.
A campaign suits work that needs follow-up: tracking an agreed keyword group, checking technical issues and returning to the results after changes. On-demand crawls let you revisit the site between routine checks.
Subscription capacity is divided among tracked sites, keywords, crawl volume and user seats. A consultant monitoring several small websites therefore has different needs from an analyst crawling one large site. Moz Local and STAT are separate products, so their features should not be assumed to be included in Pro.
Strengths
- Campaigns combine tracking, competitor context and crawl findings.
- On-demand crawling can revisit a site after changes.
Watch out for
- Tracked sites, keyword capacity and user seats vary by subscription.
Best for
- Teams maintaining ongoing SEO campaigns and client reports
Sources
- Moz Pro: All-in-One SEO Toolkit - Moz (Oct 25, 2026)
- Moz Pro Pricing - Moz (Oct 25, 2026)