What it does
Emma is an email marketing platform for organizations with departments, branches or locations. Central teams can share branded assets, control permissions and review campaigns while local teams prepare messages for their audiences. Monthly plans distinguish small teams from organizations managing several locations.
Emma addresses the point where one newsletter team becomes several. Local staff can prepare campaigns within subaccounts, while centrally locked template elements preserve the approved logos, fonts and colors. Review workflows route campaigns to the people who must approve the send.
For a cultural organization with several venues, shared assets and campaign templates can carry the common identity while each venue changes its program details. A central dashboard and trend reporting provide a view across the organization instead of requiring every venue to send a separate report.
The API and integrations connect registration or customer systems to the relevant audiences. Access is through an organization account; new customers can request a demo.
Emma plans
| Plan | Published starting price in USD | Main difference |
|---|---|---|
| Lite | $105 per month | Email design, segmentation and support |
| Teams | $205 per month | Tiered accounts, shared assets and Brand Manager |
| Corporate | Quoted | Ten or more subaccounts, unlimited users and shared audiences |
Strengths
- Locked brand elements preserve a common identity while local content changes
- Subaccounts and central reporting support distributed organizations
Watch out for
- Multi-department account organization and shared assets require the higher packages
Best for
- Organizations coordinating email across venues, departments or franchise locations
Sources
- Email marketing built for your ecosystem | Emma (Oct 25, 2026)
- Emma pricing (Oct 27, 2026)