What it does
Northbeam combines multi-touch attribution, marketing-mix modeling and incrementality capabilities. Its dashboards connect advertising touchpoints and commerce outcomes, with additional creative, product and media-planning views.
Northbeam's Cash Snapshot and Accrual Performance modes answer different timing questions. Choose the accounting mode before comparing a campaign's revenue with its spend: attribution windows apply only in Accrual Performance.
Tracking depends on the pixel firing and campaign UTM parameters reaching the site intact. For collection checks, compare Northbeam Visits with advertising-platform clicks, then examine GA4 sessions if the gap needs investigation. Attributed revenue can differ from platform totals because Northbeam divides credit across touchpoints.
The current packages separate commerce coverage and service levels:
| Package | Main distinction |
|---|---|
| Growth | Attribution and dashboards bundled with a qualifying agency engagement |
| Starter | Entry package for Shopify brands |
| Professional | Wider commerce support, unlimited users and a media strategist |
| Enterprise | Custom commerce integration, regional views and optional hourly conversion refresh |
Professional publishes a monthly starting price; other requirements are scoped with sales. Marketing-mix modeling and incrementality can be optional additions. Northbeam supplies credentials to authorized customer users.
Strengths
- Offers multiple attribution timing and credit models.
- Combines tactical reporting with broader marketing-measurement options.
Watch out for
- Marketing-mix modeling, incrementality and faster refresh can require additional commercial scope.
Best for
- Commerce marketers reconciling cross-channel touchpoints with sales outcomes
Sources
- Northbeam current Growth, Starter, Professional and Enterprise packages (Oct 27, 2026)
- Northbeam accounting modes and collection checks (Oct 27, 2026)
- Northbeam subscription access and authorized-user credentials (Oct 27, 2026)
- Northbeam measurement capabilities (Oct 27, 2026)