What it does
Not Just Analytics, also called NJL, combines social-profile analysis with client reporting. Public metrics and connected business insights answer different questions: competitors' visible engagement is available for comparison, while private business data requires permission. Client reports require an NJL account and a suitable subscription.
Separate what a competitor exposes publicly from the private metrics a client authorizes. Public insights cover followers, posts, likes and comments. Reach, saves, profile visits and audience demographics belong to the business view for authorized Business or Creator profiles. A competitor comparison should make that distinction clear.
For a client report, sign in and open Report > Create Report. Choose the Instagram profile and a date range within its available history, then Continue. Select the supported charts and add commentary, screenshots or text slides where the plan allows. Enter recipient addresses and optionally a password, then create the report. It arrives by email and remains in Report History; unfinished work can be resumed from Drafts.
Annual subscriptions are listed in EUR, excluding VAT:
| Plan | Annual charge | Social sets | Business-data history | Smart Analyses per month |
|---|---|---|---|---|
| Light | EUR 190 | 1 | Up to 1 month | 3 |
| Standard | EUR 390 | 5 | Up to 3 months | 30 |
| Advanced | EUR 690 | 10 | Up to 6 months | 60 |
| Pro | EUR 1,090 | 20 | Up to 24 months | 120 |
Standard adds customizable automatic reports. Advanced includes two collaborators, and Pro includes four. Monthly billing is also offered. Renewal is automatic unless canceled before the next charge; cancellation preserves access through the paid period.
Strengths
- Public comparison measures are separated from authorized business metrics
- Reports support chart selection, commentary, password protection and saved drafts
Watch out for
- Private business insights require the profile owner's authorization
- Social sets, analysis runs and available history have separate limits
Best for
- Social managers preparing Instagram comparisons and client reports
Sources
- Not Just Analytics profile analysis (Oct 27, 2026)
- Not Just Analytics plans and pricing (Oct 27, 2026)
- NJL public and business insights (Oct 27, 2026)
- Create a report in Not Just Analytics (Oct 27, 2026)