What it does
NOW offers separate entertainment, cinema and sports memberships. Its UK-facing page distinguishes flexible choices from discounted plans with minimum commitments.
Pick the membership that carries the programme or sport you need, then read its minimum term. The headline discounts include commitments, and standard entertainment viewing includes ads unless an eligible enhancement is added. Live channels and trailers have separate advertising exceptions even when an ad-free upgrade applies.
Strengths
- Separate memberships allow a focused cinema or sports choice.
Watch out for
- Some discounts require a minimum commitment.
- Advertising exceptions remain on live channels and promotional trailers.
Sources
- NOW - Watch TV, Movies & Live Sports online (Oct 26, 2026)