What it does
Octoboard offers marketing, PPC, commerce and web-analytics products with dashboards and reporting. Different products connect existing cloud data or collect site events, and can send selected data to external reporting destinations.
Octoboard's products cover different reporting jobs and are purchased separately. The relevant billing measure depends on what is connected or collected.
| Product | Billing measure |
|---|---|
| Marketing Analytics for Business | Connected data sources |
| Marketing Analytics for Agencies | Client count |
| PPC Data Analytics | Advertising spend across connected accounts |
| Ecommerce Analytics | Monthly paid orders and sent emails |
| Web Analytics | Website events and pageviews |
| MCP connection for AI assistants | Requests |
For an agency report, open Marketing Analytics > Reports > Predefined. Use Structure to enable the needed sections, or Add Section to choose a template and connect its application. In Schedule, enter up to five recipient email addresses, the message and delivery timing. Verify the main administrator's email, then use Test Email > Send to receive the generated PDF before enabling routine delivery.
Scheduled reports appear under Manage Reports, where the report or its schedule can be edited separately. Business and Agencies have separate logins, and subscriptions or collected data cannot be transferred between them. Monthly and annual subscriptions are available, with a 14-day trial for each product.
Strengths
- Provides dashboards and reports across several marketing data types.
- Supports transformations and external analytical destinations.
Watch out for
- Products are purchased separately and use different billing measures.
- Business and Agencies use separate core account arrangements.
Best for
- Agencies scheduling client reports and teams exporting marketing data
Sources
- Octoboard product catalogue and subscription calculator (Oct 27, 2026)
- Octoboard purchases, billing measures and separate accounts (Oct 27, 2026)
- Octoboard report structure, schedule and test delivery (Oct 27, 2026)
- No-code Marketing and Ecommerce Analytics | Octoboard (Oct 25, 2026)