Oktopost

A webinar can become a series of Oktopost posts through Video Studio: the tool transcribes long-form footage, lets an editor cut the transcript and adds captions to clips. Those clips can move into the social calendar alongside the campaign's other posts. The shared media library gives contributors a common set of approved images and video.

For a distributed marketing team, review work includes comments, revision history and requests for changes. Calendar drag-and-drop adjusts the schedule after that work. Campaign tags and automatically appended tracking parameters keep links recognisable in reporting; CRM connections link social activity to leads and pipeline.

Professional covers core management and CRM-connected reporting. Advanced adds multi-step approvals, controls for restricted wording, an emergency publishing pause, single sign-on and API access. Both are annual plans, with unlimited connected social profiles and a quote based on the team and additions.

Publishing and administration require registered user access, but a report recipient does not always need a seat. An administrator can enable Link Sharing in Reporting Settings, then share a live dashboard by URL with optional password protection and an expiry date. This is useful for a campaign sponsor who needs the results without access to the publishing controls.