What it does
Omi produces consumer-product visuals from reusable 3D digital twins. Its artists build the product representation, and a virtual studio supplies templates, props, lighting and camera controls. The same product can appear in ecommerce, campaign, social and print compositions.
A digital twin starts with artwork files and product references. Supply the label, logo and other graphics as AI or PNG files with the necessary fonts, then provide photographs from all angles or send the physical item. Omi's artists build the model; two revision rounds are included before approval. Existing 3D files may be used as references but are not accepted unchanged.
In the studio, add the approved product to a template, choose props, adjust lighting and move the camera to change the framing. Export the composition in ratios for its intended channel. The product model can be reused while its surrounding scene changes.
A label change on the same physical shape can use an artwork update. Select Digital Twins, Add Digital Twin and Edit, identify the change and upload the replacement graphics. A changed shape or structure requires a new twin.
Subscription pricing depends on the products and modules selected, with variants counted separately. The standard terms specify a one-year agreement even when payments are monthly. Customers own rendered outputs and may use and adapt them worldwide; Omi retains ownership of the 3D models it creates. It also receives permission to use outputs in its promotion and internal improvement work.
Strengths
- Reuses an approved product model across different scenes and channels.
- Provides template, prop, lighting and camera controls.
- Supports artwork updates without rebuilding an unchanged product shape.
Watch out for
- Product twins require an artist-led preparation and approval stage.
- Existing 3D models may need reworking before use.
- Standard terms use a one-year agreement, with created 3D models remaining Omi property.
Best for
- Consumer-goods brands producing repeated packshots and campaign imagery.
Sources
- Omi I Digital Twins for CPG brands (Oct 27, 2026)
- Virtual Studio - On Brand Visuals Without Photoshoots (Oct 27, 2026)
- Checklist: Modeling your Digital Twins in 3D | Omi I Help Center (Oct 27, 2026)
- Update the artwork of a Digital Twin | Omi I Help Center (Oct 27, 2026)
- Omi I Digital Twins for CPG brands (Oct 27, 2026)