What it does
Omnisend is a marketing platform for online stores. It combines email editing, behavior-based segments, signup forms and automated workflows that can include email, SMS and push notifications.
Omnisend's store workflows include cart recovery, welcome messages, post-purchase communication and win-backs. They can combine email, SMS and push, using shopping activity and profile data for audience segments. A purchase can trigger a thank-you message or follow-up advice about the item bought.
For a store with two product lines, Automation Splits can route customers along different paths, while conditional blocks tailor the contents of an automated email. Custom events provide triggers when the store's own process does not fit a prebuilt sequence. The product picker can also import products into an email directly from the store.
A free account reaches up to 250 contacts with 500 emails and 500 web push notifications per month. SMS is charged separately, including when an SMS step sits inside an otherwise email-based workflow. Automation reports show clicks and sales data for each message in a workflow. Use Start free to create an account without a credit card; Standard and Pro provide paid sending capacity.
Strengths
- Store-oriented prebuilt flows cover several stages of the customer lifecycle
- Dynamic segments and conditional content use customer behavior
Watch out for
- Free sending is limited by both contact count and monthly email volume
- SMS steps incur separate sending charges
Best for
- Online retailers building purchase-based email and SMS journeys
Sources
- Features | Ecommerce Marketing Automation | Omnisend (Oct 25, 2026)
- Omnisend pricing and feature comparison (Oct 27, 2026)