Optimove

An organisation can keep an existing email sender while using Optimove to decide which audience and campaign should run. Orchestrate lists connections to email, SMS, mobile-push and advertising systems, with further integration through its API. Map which system owns each action before building a campaign that spans several channels.

Customer profiles combine identity, behaviour, transactions and current interactions. Segments can change as that information changes, while campaign experiments and control groups provide a way to compare a treatment with an audience that did not receive it. For a repeat-purchase campaign, decide the eligible order history and comparison group before adding recommendations or predictive decisions.

Pricing is tailored around factors including processed customer data, active profiles and orchestration scope. Messaging channels and other capabilities can be additions to the core platform. A quote therefore needs the intended execution channels as well as the size of the customer database.

An administrator adds staff through General Settings, Access Management, then User Accounts. Choose Add New User and enter the person's name, email and role; saving sends an invitation to create a password. Assign roles before sharing campaign work so each colleague has the right access.