What it does
OptinMonster creates website popups, inline forms and other lead-capture campaigns. Saved rulesets help reuse display conditions across campaigns. Paid plans differ by campaign impressions, websites and targeting tools; the WordPress signup route also offers a limited initial impression allowance.
Under Display Rules, use Edit → Import Ruleset. Choose a new group, merge conditions or replace them, then save. ALL requires every condition within a group; separate rulesets can each allow display.
Deleting a saved ruleset preserves previously imported campaign rules. Apply changes to campaigns individually; bulk application is unavailable.
Annual subscriptions
Prices are USD for the full year. Introductory charges and renewal rates differ.
| Plan | First year / renewal | Monthly impressions | Sites | Added scope |
|---|---|---|---|---|
| Basic | 108 / 210 | 2,500 | 1 | Page and scroll targeting |
| Plus | 324 / 570 | 10,000 | 2 | Split tests and device rules |
| Pro | 444 / 870 | 25,000 | 3 | Exit intent and scheduling |
| Growth | 804 / 1,470 | 100,000 | 5 | Location and returning-visitor rules |
Monthly subscriptions are available. An impression counts when a visitor sees a campaign, so several campaigns can consume several impressions during one visit.
The WordPress installation flow creates or connects an OptinMonster account. New registration asks for a name, email and card details. Its free starting offer includes three campaigns, one site and five hundred total impressions. Review the account's upgrade preference: exceeding that allowance can trigger paid access, or campaigns can pause if automatic upgrades are disabled.
Strengths
- Imports distinguish adding a new rule group from combining or replacing conditions.
- Deleting a saved template leaves existing campaign rules intact.
Watch out for
- Rulesets must be applied to campaigns individually.
- The WordPress free-start registration asks for card details and has a total impression cap.
Best for
- Teams reusing capture targeting while controlling changes to existing campaigns
Sources
- OptinMonster Pricing - Lead Generation & Conversion Optimization Software (Oct 27, 2026)
- How to Use Rulesets in OptinMonster - OptinMonster (Oct 27, 2026)
- How to Install the OptinMonster WordPress Plugin (Oct 27, 2026)
- Powered By OptinMonster - OptinMonster (Oct 27, 2026)
- OptinMonster - Most Powerful Lead Generation Software for Marketers (Oct 26, 2026)