What it does
Parse.ly provides content analytics, real-time reports and conversion-oriented analysis. Its documentation covers article metadata, authors, sections, campaigns and engaged-time measures, with API and raw-data options for other reporting workflows.
Parse.ly organizes analytics around articles, authors, sections and content outcomes. Before comparing authors or sections, check the metadata supplied with each article: a split or duplicated author name can undermine the comparison even when the traffic collection works.
Produce an editorial report
Open Reports > Create Report, choose a report type and subject, then select a one-time or recurring report and its file format. After Continue, set the parameters and filters. For a recurring report, add the recipients, review the schedule and enter an optional summary before clicking Save.
| Package | Included scope |
|---|---|
| Content Performance | One tracked site and 13 months of history |
| Content Value | Two sites, plus conversions, attribution and audience segmentation |
| Content Advocacy | Three sites, plus geographic segmentation, video tracking and single sign-on |
Pricing is arranged with Parse.ly. Dashboard access requires a registered user account and the appropriate site permissions; an administrator grants access. The platform also offers a content API and raw-data pipeline for connected analysis. When choosing guides to update, distinguish pageviews from engaged time rather than assuming the most visited article held readers' attention longest.
Strengths
- Organizes reporting around content and editorial questions.
- API and raw event-pipeline offerings support connected analysis.
Watch out for
- Published packages specify tracked-site counts and different conversion capabilities.
Best for
- Publishers and content teams comparing articles, authors and sections
Sources
- Parse.ly commercial packages (Oct 27, 2026)
- Parse.ly account and site access (Oct 27, 2026)
- Creating a Parse.ly report (Oct 27, 2026)
- Content Analytics Made Easy | Parse.ly (Oct 25, 2026)
- Parse.ly Help & Support Documentation (Oct 25, 2026)