What it does
Plau publishes Brazilian typefaces including Amarta, Grama, Pacaembu, Tenez and Motiva Sans, alongside custom font work. Its catalog includes an archetype filter for exploring a brand’s intended personality.
Choose an archetype in the catalog to narrow the visual direction, then open a family to inspect what it actually offers. Grama translates football-pitch geometry into circular letters, low accents and small cuts at stroke joins. Its page lists eight weights with italics and a variable version, with separate family and individual-style prices.
Plau sizes ordinary licensing by the whole organisation. In the cart, Freelancer suits one independent user; a company selects the band matching all its staff. The formal agreement covers the licence holder’s own business or internal work. Although the cart offers a client-named purchase and share cart, services for third parties require a separate arrangement. Confirm that coverage before using the fonts for agency work.
The base licence does not expire. Purchases arrive by email with download links that last 30 days, and replacement links can be requested. The formal agreement sets exceptions for audiovisual work, streaming and services for third parties. App coverage also differs between the family summary and general licensing pages, so obtain suitable coverage directly before planning that use.
Strengths
- Offers a brand-personality route into the font catalog.
- Provides client-named purchases and shareable carts.
- Includes webfont files with ordinary licensed purchases.
Watch out for
- Licence sizing counts the whole organisation.
- Some use summaries differ, so apps and third-party work need clarification.
- Download links expire after 30 days and need renewal for later retrieval.
Best for
- Brazilian brand typography
- In-house teams choosing fonts for their organisation
Sources
- Plau: fontes brasileiras, retail e sob medida (Oct 27, 2026)
- Grama: Plau (Oct 27, 2026)
- Perguntas Frequentes: Plau (Oct 27, 2026)
- Contrato de licença de fontes: Plau (Oct 27, 2026)