What it does
Podcast Marketing Academy offers guides and learning material on podcast positioning, interviewing and audience development.
Its focus is a show used within a wider business, which differs from a hobby programme or an independent narrative project. Start with a strategy question before copying a promotional tactic. The interviewing and positioning material can help define a programme whose intended audience and business purpose are clear.
Strengths
- Business-focused podcast strategy material
Best for
- Creators clarifying a commercial show's purpose