What it does
Podtrac provides audience metrics, promotional tracking and public podcast-industry rankings.
The rankings can help a reader understand the measured market, while a publisher may use campaign and smart-link tools. Those are different uses of the same measurement business. Check the methodology and participation scope before treating a ranking as a list of every podcast.
Strengths
- Audience measurement
- Industry trend reporting
Best for
- Publishers comparing measurement options
Sources
- Podtrac - Podtrac Home (Oct 26, 2026)