What it does
Porter Metrics connects marketing data to dashboards, spreadsheets, warehouses and AI conversations. Its current platform also offers separately priced automation for advertising and social operations through connected tools.
Porter Metrics connects marketing accounts to reports in Looker Studio and other destinations. Its Reports product reads data; optional Automation lets an AI assistant perform actions in advertising or social accounts.
To use a Looker Studio template, choose it from Porter's gallery and select Edit and Share, then Add to Report. The copied report needs your own data connection. Open Resources > Manage Data Sources, edit its Porter connector, authorize both Porter and Looker Studio, select the account and click Reconnect. Review the returned fields and finish the connection. If image charts are present, enable image fields; a chart with an invalid field needs that metric or dimension replaced.
The no-card trial lasts 14 days, then continues on Free: three connected reporting accounts, 30 days of history and unlimited users and reports. A GA4 property, ad account or store counts as one account. One connection can feed several destinations; disconnect unused accounts inside Porter to free capacity.
Paid reporting expands connected-account access. Automation has a separate credit allowance, including 100 monthly credits on Free, and needs an external AI client. Monthly credits expire at renewal. Failed actions do not consume credits.
Strengths
- Sends connected marketing data to several analytical destinations.
- Separates report-reading scope from operational automation.
Watch out for
- Free reporting retains only 30 days of history.
- Automation needs an external AI client, and its monthly credits do not roll over.
Best for
- Marketing teams separating cross-channel reporting from optional operational automation
Sources
- Porter reporting accounts, free access and automation credits (Oct 27, 2026)
- Porter template copying and connector authorization (Oct 27, 2026)
- Porter connected-account capacity and disconnection (Oct 27, 2026)
- AI marketing reports & automation. Run 100% from Claude & ChatGPT (Oct 25, 2026)