- SI Score
- 75/100
- Pricing
- Not confirmed
- Free plan
- Not confirmed
- Sign-up required
- Not confirmed
Ask SI about Potion AI
Answers use saved listing facts and recorded sources.Homepage screenshot

What it does
Potion AI is a web platform for the beauty and personal care industry. The free Discovery Platform includes a natural language ingredient search across more than 80,000 raw materials, a reverse engineering tool that turns a benchmark INCI list into a starting formula with trade names and concentrations, a retail products search, and INCI compliance screening. Free signup is available. A Premium Plan adds Ingredient Vault, GenAI formulation, compliance feeds, report generation, export and API access, with pricing on request.
The homepage offers a Join for free signup and a Request a demo route. Potion states it is SOC 2 Type II certified and describes a private workspace for proprietary data. The about page says the company is built in San Francisco, California, and that its technologies are globally patented. Contact is available by email at [email protected]. The site lists a free tier and a premium tier, with premium pricing given on request rather than published.