Potion AI

potion.ai ↗

AI software for cosmetic ingredient management, formulation and compliance

SI Score
75/100
Pricing
Not confirmed
Free plan
Not confirmed
Sign-up required
Not confirmed

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Homepage screenshot
Screenshot of the Potion AI homepage
SI REVIEWBased on the site's own pages, in a directory managed by people

What it does

Potion AI is a web platform for the beauty and personal care industry. The free Discovery Platform includes a natural language ingredient search across more than 80,000 raw materials, a reverse engineering tool that turns a benchmark INCI list into a starting formula with trade names and concentrations, a retail products search, and INCI compliance screening. Free signup is available. A Premium Plan adds Ingredient Vault, GenAI formulation, compliance feeds, report generation, export and API access, with pricing on request.

The homepage offers a Join for free signup and a Request a demo route. Potion states it is SOC 2 Type II certified and describes a private workspace for proprietary data. The about page says the company is built in San Francisco, California, and that its technologies are globally patented. Contact is available by email at [email protected]. The site lists a free tier and a premium tier, with premium pricing given on request rather than published.

Best for
Cosmetic formulatorsIngredient researchINCI compliance screening