What it does
Prescient AI provides marketing-mix modeling, performance analysis and budget-scenario tools. It combines connected advertising and revenue sources with models for direct, marketplace and retail sales, including cross-channel effects.
Prescient AI models how advertising contributes to sales, including outcomes across direct commerce, marketplaces and retail. Each sales channel receives its own model.
Budget Planner starts with a planning period and total budget. It compares the current channel allocation with a model-generated alternative. Lock channel budgets that must stay fixed, then examine the remaining allocation and projected outcomes. Multiple scenarios let you compare plans, and weekly spending recommendations show how the proposed allocation changes through the period. Forecast ranges and experimental validation provide context for interpreting those estimates.
| Commercial tier | How access is arranged |
|---|---|
| SMB | Custom proposal based on business size and sales channels |
| Growth | Custom proposal based on business size and sales channels |
| Enterprise | Custom proposal based on business size and sales channels |
All three include the full platform, unlimited users and onboarding under an annual contract. An administrator adds colleagues through Settings > Members > Add Member; the invitation prompts a new user to create a password.
Strengths
- Supports saved scenarios and fixed channel constraints.
- Provides experimental calibration and forecast uncertainty context.
Watch out for
- Contracts are annual.
- Business size and the number of modeled sales channels affect pricing.
Best for
- Commerce marketing teams evaluating constrained budget scenarios across sales channels
Sources
- Prescient AI pricing (Oct 27, 2026)
- Prescient AI FAQ (Oct 27, 2026)
- Budget Planner (Oct 27, 2026)
- Members, Billing and Accounts (Oct 27, 2026)
- Prescient AI — The #1 Marketing Mix Modeling Platform (Oct 25, 2026)