What it does
Pulsar combines social listening and media monitoring with audience segmentation, dashboards and reports. TRAC can follow defined audience panels and analyse selected video transcripts. Access uses an invited account and a tailored quotation; video transcription requires an additional monthly hour package.
A topic can mean different things to different communities. Pulsar TRAC segments the people participating in a conversation and supports custom audience panels, such as technology journalists. A team can follow that community over time, then build dashboards and schedule reports around its research question.
Add a compatible video source to a search. In Analysis > Video, choose on-demand or automatic transcription, then Save and Continue. Automatic mode consumes hours as videos arrive.
For selective analysis, filter the Feed for transcribable videos and request up to 120. Video Transcription Analysis shows progress and searchable transcripts. Language and source limits apply. Confirmed jobs cannot be cancelled; failed jobs consume hours. Check usage in Team Settings > Overview.
Discuss team size, data sources, language coverage and support when arranging TRAC access. New users follow an invitation email to create their login; extra verification applies where the organisation has enabled it.
Strengths
- Community segmentation can expose different interpretations of the same topic
- On-demand transcription lets researchers choose which compatible videos to analyse
Watch out for
- Video transcription requires a separately purchased monthly hour allowance
- Confirmed transcription cannot be cancelled and failed jobs still consume allowance
Best for
- Social researchers comparing communities and selectively analysing spoken campaign content
Sources
- Pulsar - Audience Intelligence and Social Listening Platform (Oct 25, 2026)
- What Is Pulsar TRAC? Features, Use Cases, and 2026 Pricing Guide (Oct 25, 2026)
- Pulsar TRAC Audience Intelligence (Oct 27, 2026)
- TRAC Video Transcripts (Oct 27, 2026)
- Pulsar Account Creation and Verification (Oct 27, 2026)