What it does
Rivo offers loyalty points, referrals, customer accounts, cashback and membership tools. Merchants can combine these products or begin with the Shopify loyalty app.
In Settings, Expiration, enable points expiration, choose a method and number of months, then Save. Per-event expiry dates each approved batch separately and spends older points first. Bulk expiry clears the balance after inactivity; Earnings only prevents redemptions from restarting that clock.
Per-event points and Rivo-managed credits expire early in UTC, potentially on the previous local evening. Latest bulk expiry instead allows the full date in the store timezone. Under Loyalty, Emails, enable the warning and last-chance reminders separately; delivery depends on eligibility and messaging settings. Redeemed reward codes have separate expiry settings.
Shopify loyalty app
| Plan | USD charge every 30 days | Scope |
|---|---|---|
| Free Forever | 0 | 200 monthly orders; points and basic branding |
| Essential | 15 | 500 monthly orders; loyalty page and two integrations |
| Scale | From 49 | 400 orders; then USD 20 per 100, capped at USD 499 |
| Plus | 499 | 2,500 orders; higher volume by quote |
The app listing offers fourteen-day paid-plan trials. Expiry and VIP tiers start at Scale, while Plus includes the developer toolkit.
Broader product packages
| Package | Commercial scope |
|---|---|
| Cashback | Paid monthly store-credit product |
| Accounts | Paid monthly customer-account product |
| Custom Plan | Quoted bundle of selected retention tools |
These packages are separate from the loyalty app's entry plan. The developer toolkit includes REST APIs and webhooks.
Merchant access uses Shopify authentication or Rivo's store-specific login. If widgets fail after a theme change, run Sync Theme, then Settings, Troubleshooting, Sync Store. Wait for Successfully synced; integration customer syncs are separate and limited to once per hour per integration.
Strengths
- A free points program supports small Shopify stores
- Paid plans connect loyalty with additional marketing tools
- A separate developer toolkit supports custom integrations
Watch out for
- Per-event expiry can occur on the previous local evening
- Reward-code expiry is configured separately from point expiry
Best for
- Shopify merchants combining loyalty rules with connected customer experiences
Sources
- Rivo | Retention Platform built for Shopify (Oct 25, 2026)
- Points Expiry (Oct 27, 2026)
- Rivo Pricing (Oct 27, 2026)
- Rivo Loyalty Program, Rewards | Shopify App Store (Oct 27, 2026)
- How to sync your settings (Oct 27, 2026)