What it does
Ruler Analytics combines first-party collection, multi-touch attribution and broader marketing-mix analysis. It connects forms, calls, chats, offline activity and CRM outcomes with marketing reporting and budget scenarios.
Ruler connects marketing enquiries with later sales outcomes. Its Opportunity report records milestones such as qualification or a booked meeting; Revenue records closed sales. CRM connections, APIs, webhooks and CSV imports can supply those outcomes.
For a manual upload, sign in and open Settings > Imports > Revenue. Download the template, keep its required columns and enter the sales data. Select Browse files, upload the completed CSV and correct any validation errors. Accepted data can take up to 30 minutes to appear in reports.
Sales records need a date, value, label, currency code and unique record ID, plus at least one supported matching identifier, such as email, phone or a Ruler cookie ID. A match links the sale to an existing visitor journey. Long sales cycles can leave more unmatched records during the first months after installation.
| Plan | Monthly visits | Starting monthly price, billed monthly |
|---|---|---|
| Small | Up to 10,000 | EUR 344 |
| Medium | Up to 50,000 | EUR 575 |
| Large | Up to 100,000 | EUR 1,156 |
| Advanced | From 100,000 | EUR 1,739 |
These are indicative prices; integrations and data requirements affect the quote. Advanced adds marketing-mix modeling and the AI analyst/media planner. Annual pricing is also available.
Strengths
- Connects CRM revenue with both online and offline marketing activity.
- Supports attribution and modeled budget analysis in one platform.
Watch out for
- MMM and the analyst/media-planner agent require Advanced access.
- Traffic volume and integration scope affect pricing.
Best for
- Teams reconciling marketing enquiries with later CRM revenue
Sources
- Ruler traffic tiers, EUR monthly prices and Advanced features (Oct 27, 2026)
- Ruler current sales CSV import workflow (Oct 27, 2026)
- Ruler CRM outcomes, required fields and matching limits (Oct 27, 2026)
- Unified Marketing Measurement, Attribution & AI | Ruler Analytics (Oct 25, 2026)