What it does
Schema App combines schema-markup authoring, template-based deployment and a content knowledge graph. Its software and implementation support help maintain entities and relationships as site content changes.
Schema App helps an enterprise maintain structured data across many pages. Its Editor handles individual pages; Highlighter creates dynamic markup for pages that share a template, such as products, articles or physician profiles. The platform connects the described entities into a reusable content knowledge graph.
For a catalogue, the work begins with the product-page template and its relationships to the organization and other entities. Schema App's team assesses existing markup and coverage, then sets up the model and CMS integration. Once connected, authored markup can deploy automatically as content changes.
Commercial arrangement
Use Get a Custom Quote or Schedule a Demo to discuss the site's size, structure, implementation work and ongoing support. The solution has a minimum 12-month subscription and a separate one-time strategy and setup fee. Entity Hub is an add-on for direct management of entities and relationships.
This suits a team maintaining repeated page types over time. Changes to a product template or the underlying content still need attention so that the generated markup continues to describe the visible page accurately.
Strengths
- Supports individual-page authoring and reusable markup templates.
- Connects schema entities into a reusable content knowledge graph.
Watch out for
- The current solution has a minimum twelve-month term and a separate setup fee.
- Entity Hub adds separately scoped entity-management access.
Best for
- Enterprise teams maintaining structured data across repeated content templates
Sources
- Schema App solution pricing and deployment FAQ (Oct 27, 2026)
- Schema App | Control How AI Understands Your Brand (Oct 25, 2026)