What it does
SegMetrics joins advertising, CRM, email and payment data into contact journeys and marketing reports. Tags, custom fields and purchase history can segment lead value, funnel performance and lifetime revenue.
SegMetrics links leads, marketing activity and purchases so a team can compare what different contact groups are worth. Tags and contact fields can distinguish a webinar audience, a customer segment or a particular campaign's leads.
Open a report, choose its dates and contact filters, then select Apply. Change the table breakdown to a dimension such as UTM source to compare new paying customers by channel. Save the report with the save icon beside Load, or export its data as CSV.
For the detail behind a total, click a Lead, Customer or Revenue metric to open the contact ledger, then select an email address. Filter Activities narrows the journey to events such as page views or tags.
| Plan | Main scope |
|---|---|
| Launch | Essential reports, integrations and unlimited users |
| Grow | Advanced reports, individual journeys and advanced segments |
| Scale | APIs, unlimited custom dashboards, own-domain tracking and multiple currencies |
| Enterprise | Custom analytics, reporting and support arrangements |
The trial lasts 14 days. Subscription pricing depends on active contacts, including contacts active in the email provider or with recent visits, purchases, subscriptions or deals. Anonymous visitors do not count. Scale is needed for the listed APIs and own-domain server tracking.
Strengths
- Connects middle-of-funnel activity with later revenue.
- Supports analysis using existing contact tags and custom fields.
Watch out for
- Active-contact volume affects the recurring price.
- Advanced APIs and own-domain tracking require Scale access.
Best for
- Marketers measuring long nurture journeys and the later value of lead cohorts
Sources
- SegMetrics four packages, active-contact metering and trial (Oct 27, 2026)
- SegMetrics filters, report saving and CSV output (Oct 27, 2026)
- SegMetrics metric ledger and activity-filtered contact journey (Oct 27, 2026)
- SegMetrics account login and registration (Oct 27, 2026)
- Marketing Attribution & Full Funnel Lead Value for Marketers - SegMetrics (Oct 25, 2026)