What it does
Selzy provides email design, audience segmentation, campaigns and triggered automation. Its scenario editor connects a starting trigger with steps and email messages, while reporting and subscription forms support the wider newsletter workflow. Free accounts allow 100 contacts and 1,000 emails per month.
A Selzy automation begins in Scenarios, where the author chooses a trigger, adds steps and attaches the messages. For an event organizer, that can mean a welcome sequence followed by reminders timed to the event, rather than repeatedly assembling a new audience for each send. Templates cover several starting situations, including reactivation and birthday messages.
The email builder supplies the messages, and segmentation narrows the audience. A welcome email can go out when a person joins, with later steps handling the event reminder.
Free allows 100 contacts and 1,000 emails per month. The separate 14-day trial raises this to 2,000 contacts and 10,000 emails; it requires a card for verification. Lite allows four automation blocks and one user; Standard includes unlimited automation and users. Open an account through Start for free. Other channels and verification services have their own pricing sections.
Strengths
- Scenario templates provide concrete starting points for recurring message sequences
- Email editing and audience segmentation sit alongside triggered automation
Watch out for
- Lower-plan automation is limited by workflow blocks
- Team-user and broader automation access depend on the package
Best for
- Small organizations moving recurring reminders into a defined email sequence
Sources
- Selzy - Email Marketing Platform (Oct 25, 2026)
- Email marketing automation | Selzy (Oct 25, 2026)
- Selzy email marketing pricing (Oct 27, 2026)