What it does
Shoptet provides a hosted online shop aimed at Czech merchants. Its plans grow from a free ten-product store to larger catalogs, with product variants, staff access and stock features depending on the store's setup and plan.
Start with the catalog you need
Shoptet's ongoing Free plan allows ten products and one administrator. That is separate from the 30-day trial offered when creating a store. Registration uses an email address; the store credentials arrive by email, and administrators sign in through the store's /admin page.
The Czech pricing page lists these monthly fees before 21% VAT. Annual payment receives a 10% discount.
| Plan | Monthly price, CZK excluding VAT | Product limit |
|---|---|---|
| Free | 0 | 10 |
| Basic | 440 | 100 |
| Business | 1,490 | 1,000 |
| Profi | 2,490 | 5,000 |
| Enterprise | 4,690 | 50,000 |
| Premium | From 12,000 | 100,000 |
Basic includes three administrators and Business five; Profi and Enterprise allow unlimited administrators. Check the functions you need as well as the catalog limit.
Build useful product variants
Create a variant template under Nastavení > Produkty > Šablony variant. Give it a name and add parameters such as size and color, entering their possible values. A template supports up to three parameters.
In the product's pricing section, choose a product with variants, add a variant and select the template and combinations you actually sell. Set the initial price and availability, then save. You can edit individual variants afterward; variant images are assigned after generation. Use the storefront view to check the choices a shopper sees.
A product supports at most 512 variants. Tracking a separate stock quantity needs the stock-management function. Administrator permissions deserve care too: the permissions system does not provide a read-only mode for a section.
Strengths
- The ongoing free tier can run a ten-product store.
- Variant templates keep repeated product options consistent.
- The Czech price list makes catalog and staff limits visible.
Watch out for
- A product can have no more than three variant parameters and 512 variants.
- Separate stock quantities require the stock-management function.
- Administrator access to a section is not a read-only permission.
Best for
- Czech merchants starting a hosted online store
- Shops selling products with repeated size or color options
Sources
- Založte svůj vlastní e-shop na 30 dní zdarma a podnikejte jednoduše! (Oct 25, 2026)
- Shoptet Czech pricing (Oct 27, 2026)
- Shoptet variant templates (Oct 27, 2026)
- Creating a new Shoptet store (Oct 27, 2026)
- Store administrators (Oct 27, 2026)