What it does
Singular combines marketing-data aggregation, mobile and cross-device measurement, deep linking and analytical data delivery. Its normalized cost and performance data support campaign, creative and cohort comparisons.
Singular combines advertising costs with attribution and revenue data. Its Analytics > Reports view shows network and tracker measurements; Apple's SKAdNetwork campaign data has a separate reporting section.
Choose dimensions such as app or campaign and the measures to compare. Revenue and other cohort measures also need a period after conversion; Actual instead reports the day the event occurred. After running the report, hover over a value to see whether it came from the network, tracker or a combined calculation. Clicking that label opens the metric's detail.
Use Save Report with a rolling or fixed period to keep the query, or Save As for another version. Export sends the result to CSV or Google Sheets.
| Plan | Included scope |
|---|---|
| Free | 15,000 paid conversions, cost aggregation and analytical APIs |
| Growth | Adds technical support and guided onboarding |
| Enterprise | Adds advanced access controls, cross-device attribution and longer cohorts |
Automated warehouse delivery can be an additional paid service. Account administrators invite users by email; restricted users can be limited to selected apps, metrics and report pages.
Strengths
- Combines acquisition cost and outcome data in a common analytical structure.
- Offers a free entry option with analytical API access.
Watch out for
- Free access has a paid-conversion allowance.
- Automated ETL delivery can require a separately scoped add-on.
Best for
- App marketers aligning campaign costs with attributed outcomes and revenue cohorts
Sources
- Singular Free, Growth and Enterprise scope (Oct 27, 2026)
- Singular report query, metric details, saving and export (Oct 27, 2026)
- Singular invitations and reporting permissions (Oct 27, 2026)
- Marketing Attribution & Analytics with AI Insights | Singular (Oct 25, 2026)