Google Skillshop

Skillshop is a useful starting point when you need to operate a particular Google marketing product. Choose the tool first, then follow training relevant to your job, such as campaign planning or measurement. The product-specific routes make more sense than a generic digital-marketing sequence when you already know which system your organization uses.

The Google Ads route is free and combines product tactics with business scenarios. For Google Ads certification, create a Skillshop account and pass the timed product assessment; Google recommends practical campaign experience. Certifications expire after a year and require another assessment to renew. Other Skillshop product routes have their own assessment details.