What it does
Smile.io lets merchants combine points, referrals and VIP benefits with storefront and in-store loyalty experiences. Earning rules determine which customer actions receive points, while integrations connect rewards with other commerce tools.
Smile lets you reward purchases, birthdays, signups and other actions. Multiple purchase rules are supported. Review rewards need a connected supported review app, while Shopify Flow can award a separate bonus for an order threshold or selected product from Essential upward. For example, keep everyday coffee purchases on the usual rule and award a seasonal-collection bonus through Flow. Developer-created activities require Plus or Enterprise and store-code access.
In Smile Admin, open Program, Points, then Add ways to earn. Choose the action, enter a whole-number earning value and select Create. Existing rules have Edit and Save controls. Disabling one hides it and stops new awards without removing existing points. Use a bonus campaign for temporary offers: changing a purchase rule can affect how later refunds adjust points from earlier orders.
| Plan | USD billing | Monthly orders included |
|---|---|---|
| Free | 0 | 200 |
| Essential | 15/month | 500 |
| Standard | 79/month | 1,000 |
| Growth | 199/month | 2,500 |
| Smile Plus | 999/month equivalent, billed annually | 7,500 |
| Smile Enterprise | Annual custom quote | Unlimited |
VIP tiers and points expiry start at Growth. Growth overages cost USD 20 per 100 orders; Plus overages cost USD 5 per 100. Calendar-month order counts include paid, unpaid and refunded orders. API access starts at Plus.
Strengths
- Purchase rules and Flow bonuses support distinct campaigns
- The free plan includes points and referrals
- Disabling an earning rule preserves points already awarded
Watch out for
- Review rewards require a connected supported review app
- Purchase-rule edits can change subsequent refund adjustments
Best for
- Shopify merchants defining purchase rewards and targeted loyalty bonuses
Sources
- Smile.io | The Leading Loyalty Platform for Shopify Brands (Oct 25, 2026)
- Earning rules: Ways customers can earn points (Oct 27, 2026)
- Smile.io Pricing and Plans (Oct 27, 2026)
- Configure ways to earn points (Oct 27, 2026)