What it does
Socialinsider provides cross-network social analytics, competitor benchmarking and content analysis for marketing teams. Account access begins with a 14-day no-card trial, while paid plans vary by profile count, historical data and user seats.
Facebook follower history starts when you add a profile to Socialinsider, even when its older post metrics are already available. Add the intended comparison group early if a report needs follower changes over time.
In Home, choose Add Social Profiles to find a competitor by its exact profile URL or name, then select Add profile. Add Connected Profiles is the separate option for your own accounts and their private metrics. Select the intended project first. Facebook personal profiles and private or non-business Instagram accounts cannot be added; the same eligible profile used in several projects counts only once against the account limit.
Compare managed accounts and competitors over the same period, then use content-pillar analysis to investigate the topics behind the results. The download button at the upper right of a profile, benchmark or brand dashboard exports its data. Formats include PDF, PowerPoint and Excel; CSV is available for certain reports. Autoreports schedules recurring deliveries.
| Plan | Profiles | User seats | Historical post data | Monthly profile replacements |
|---|---|---|---|---|
| Adapt | 20 | 1 | 3 months | 10 |
| Optimize | 30 | 2 | 6 months | 15 |
| Predict | 40 | 5 | 12 months | 20 |
| Enterprise | Custom | Custom | Custom | Custom |
Subscriptions can be monthly or annual. Extra profiles cost USD 6 per profile per month, extra team members USD 15 per month and replacement resets USD 2 per profile. API access for connecting other software and Looker Studio access each add USD 100 per month. These are charges on top of the selected plan. An active Socialinsider account is required to add profiles; the trial lasts 14 days and needs no card.
Strengths
- Competitor comparisons add context to the managed accounts' results
- Content-theme analysis and exports support a recurring strategy discussion
Watch out for
- Follower history starts when the profile is added under the stated platform limitation
- Monthly profile replacements are limited
- API and Looker Studio connections are paid additions
Best for
- Social analysts maintaining a consistent competitor benchmark
Sources
- Socialinsider social analytics and competitor analysis (Oct 27, 2026)
- Socialinsider pricing and add-ons (Oct 27, 2026)
- Add social profiles in Socialinsider (Oct 27, 2026)
- Export Socialinsider reports (Oct 27, 2026)