What it does
Sotrender analyzes managed social profiles, competitors, influencers and paid campaigns, with configurable reports for marketing teams. The seven-day trial needs no card, and the account deactivates without a charge unless you subscribe.
Sotrender's report builder combines selected profiles, charts and tables with the analyst's comments. A campaign report can show relevant channel data together and place the explanation beside it. Flexible Reports is marked beta and offers an interactive view plus PDF or Excel export.
Historical coverage and retention are different. Coverage determines how far back an account can look; retention determines how long the collected data stays available. A seasonal comparison needs both to span the intended period.
| Plan | Profile allowance | Users | Historical data | Retention |
|---|---|---|---|---|
| Essential | 5 | 3 | 90 days | 90 days |
| Plus | 15 | Unlimited | 180 days | 200 days |
| Expert | 30 | Unlimited | One year | 1,000 days |
Essential is USD 72 per month with annual billing, excluding applicable VAT; monthly subscriptions are also available. Each tracked URL uses one profile slot, whether it belongs to your brand, a competitor or an influencer. Essential permits one profile replacement each month and Plus permits two.
Plus adds interactive competitor dashboards. Expert includes scheduled reports, reports carrying the customer's branding and Meta Ads optimization; some of these capabilities are paid additions on lower plans.
Create an account with a business email and a password of at least six characters, then accept the required terms. The seven-day trial requires no card. If you do not buy a subscription, the account deactivates automatically without a charge.
Strengths
- Configurable reports bring selected channel data and analyst commentary together
- Separate historical and retention allowances make study duration explicit
Watch out for
- Competitor and influencer URLs consume the same profile allowance as owned accounts
- Lower plans limit monthly profile replacements
- Flexible Reports is currently labeled beta
Best for
- Social analysts designing a recurring multi-profile or seasonal study
Sources
- Analyze, Benchmark & Report Your Social Media Performance (Oct 25, 2026)
- Sotrender plans, reporting features and trial FAQ (Oct 27, 2026)
- Create a Sotrender trial account (Oct 27, 2026)