What it does
Supermetrics moves and prepares advertising, analytics and CRM data for spreadsheets, dashboards, warehouses and AI tools. Its platform includes data transformations, reporting templates and APIs for custom applications.
Supermetrics supplies marketing data to tools a team already uses, including spreadsheets, reporting dashboards and warehouses. A data source is a platform; accounts are the individual advertising or analytics accounts connected within that platform.
| Package | Monthly billing price | Sources / users | Accounts per source |
|---|---|---|---|
| Starter | EUR 49 per month | 2 / 1 | 2 |
| Growth | EUR 199 per month | 7 / 2 | 7 |
| Enterprise | Request a quote | Custom | Custom |
Starter and Growth include one core destination, with optional extras. Annual billing lowers their monthly equivalent to EUR 39 and EUR 159 respectively. Enterprise adds warehouse destinations and two different interfaces for custom software: Data API delivers data, while Platform API manages transfers, teams and API keys.
A trial starts on first login and lasts 14 days without a credit card. For Google Sheets, install the Supermetrics add-on, open its sidebar and choose Create new query > Data source to select a platform. Other destinations have their own connection route.
The trial ends automatically without a charge or cancellation request. A subscription is required to continue afterward. Early-access connectors are a separate temporary exception: they remain free until their full release.
Strengths
- Supplies data to existing spreadsheet, BI, warehouse and AI workflows.
- Provides separate data-delivery and platform-management APIs.
Watch out for
- Packages limit sources, accounts, users and destination selection.
Best for
- Marketing teams feeding established reporting and analysis tools
Sources
- Supermetrics package prices, destinations and APIs (Oct 27, 2026)
- Supermetrics trial setup and expiry (Oct 27, 2026)
- Marketing Intelligence Platform: Supermetrics (Oct 25, 2026)