What it does
Lumen by Talkwalker is the current name of Talkwalker's social-listening and consumer-intelligence platform. It tracks digital conversations, including visual and audio references, with dashboards, alerts and topic analysis. Plans use custom quotes and authorised user accounts, with unlimited users included in each listed package.
A brand reference can be a logo in a video rather than a typed mention. Lumen by Talkwalker's listening tools include image, video and audio references, while topic clusters and virality maps show how related conversations connect. A campaign review can therefore consider both the brand keywords and the visual identity being discussed.
During onboarding, the vendor helps configure search queries and dashboards around the intended questions. Boolean queries combine terms and exclusions, allowing a team to separate a parent brand from product names or unrelated uses of the same word. The resulting searches feed personalised dashboards, reports and alerts.
| Package | Main scope |
|---|---|
| Core | Topic and channel analysis, custom dashboards, reports, alerts and unlimited users |
| Analyze | More result volume, with 25 additional topics, filters and channels |
| Business | Further volume and topic capacity, additional history, workspaces and governance |
All packages include professional onboarding, training and regional support. Pricing is quoted around the selected scope. Unlimited users does not remove data-volume or historical-coverage limits, so a multi-market team needs to size the listening topics as well as the readership. Access to the platform uses authorised accounts under the organisation's agreement.
Strengths
- Visual and audio references extend listening beyond typed brand names
- All listed plans include unlimited users and supported query setup
Watch out for
- Result volume, topics and historical coverage vary by package
Best for
- Teams tracking brand conversation across text, visual material and multiple markets
Sources
- Social Listening and Media Monitoring | Lumen by Talkwalker (Oct 27, 2026)
- Social Listening by Talkwalker (Oct 27, 2026)
- Lumen by Talkwalker Pricing (Oct 27, 2026)
- Talkwalker Enterprise Terms of Service (Oct 27, 2026)