What it does
theMarketer combines email campaigns and automation with product recommendations, audience management and loyalty messages. Its Basic account is free for up to 1,000 contacts and two users. Paid subscriptions add broader automation and commerce features, with pricing tied to the size of the contact list.
Begin with the event that makes a message useful: a price alert, abandoned cart, birthday or loyalty-points update. theMarketer provides prebuilt flows and a visual builder whose touchpoints can be connected and edited. Recipient conditions narrow who receives each path. A store can use a customer's preferred size or other variation to filter recommended products, making the recommendation relevant to the actual catalog choices.
Campaign reporting compares sales and engagement across channels. Use that information to review the sequence's content and channel choices, while treating AI recommendations as proposals to assess against the store's product data.
For the pricing page's smallest contact band, the monthly options are:
| Plan | Monthly price, excluding VAT | Users |
|---|---|---|
| Basic | Free, up to 1,000 contacts | 2 |
| Standard | EUR 20 | 3 |
| Ecommerce | EUR 25 | 3 |
| Ecommerce PRO | EUR 147 | Unlimited |
Select the correct contact band before budgeting a larger list. A paid account can return to Free only once its list is within the 1,000-contact ceiling. The guide places contact management under Audience > Contacts and advises exporting the list before any permanent deletions made to meet that ceiling.
Strengths
- Product recommendations can be filtered by customer size or other variations
- Visual flows combine event-based messages across several channels
Watch out for
- The Basic free offer is limited to one thousand contacts and two seats
Best for
- Commerce marketers coordinating product-aware email journeys and customer lifecycle messages
Sources
- Email Marketing & Marketing Automation | theMarketer (Oct 26, 2026)
- Marketing Automation Software for eCommerce | theMarketer (Oct 26, 2026)
- Email marketing pricing plans | theMarketer (Oct 27, 2026)
- How to downgrade to a free account? (Oct 27, 2026)