What it does
Baidu Tongji measures website activity through a tracking code and supports app and mini-program integrations. Its free reports cover traffic and acquisition; paid analysis adds events, funnels, retention and other behavior reports. A Tongji account is required to add a site and manage its tracking.
Connect a website
After registering and signing in, open 使用设置 > 网站列表 (Usage settings > Website list), choose 新增网站 (Add website), and enter the domain and homepage. Under 使用设置 > 代码管理 > 代码获取, copy that site's unique tracking code.
Install it on all site pages, including advertising landing pages, conversion targets and the pages between them. Do not edit the snippet or install it twice on the same page.
Open 代码管理 > 代码安装检查 (Code management > Installation check). Tongji checks the homepage automatically; choose 其他网页 (Other webpage) to check a specific URL. A site that blocks crawling, or loads the tracker through a separate JavaScript file, may need a manual check even when the automated result cannot find the code.
Free and paid access
Basic reports are free. Paid editions are quoted by Baidu; their basic overview-history limits differ:
| Paid edition | Overview history |
|---|---|
| Entry (入门版) | 2 years |
| Enhanced (强化版) | 3 years |
| Flagship (旗舰版) | 4 years |
These history allowances require installed tracking code. Advanced paid analysis separately retains the latest 12 months. A paid-product trial is available once, for up to seven days, with the start arranged in advance.
Page, event, duration and page-depth conversions measure different actions. Advanced event, user-insight and behavior reports can use sampling; the proportion appears in the report. A longer date range can exceed the purchased event allowance even when a single day's data fits.
Strengths
- Supports page, event, duration and page-depth conversions.
- Provides a code checker for the homepage and individual URLs.
Watch out for
- Several advanced reports use sampling, including when the selected period exceeds the event allowance.
- Automated code checks can miss trackers loaded through a separate JavaScript file.
Best for
- Website and marketing teams using Baidu traffic reports and configured conversion goals
Sources
- Pre-sales questions: plans, trials and reporting limits (Oct 27, 2026)
- Website data connection (Oct 27, 2026)
- Manual tracking-code installation (Oct 27, 2026)
- Automatic code checking and status explanations (Oct 27, 2026)
- Conversion definitions and supported conversion types (Oct 26, 2026)
- Baidu Tongji analytics platform (Oct 26, 2026)