What it does
Top Producer manages real-estate contacts, property context, transactions and marketing. Dynamic Workflows adapt follow-up to responses, dates and task completion. Paid packages cover individual CRM users and teams, with separate options for social leads and property farming.
A property transaction's dates can change. Dynamic Workflows can delay a next step or follow up on unfinished work instead of continuing a fixed schedule. Start with a buyer or seller template and adapt it to the relationship; contact type, email activity and previous interactions can affect the campaign.
Choose the package scope
| Package | Included scope or pricing factor |
|---|---|
| Pro | CRM, MLS data and branded Market Snapshot reports |
| Pro + Leads | Adds social leads; total depends on lead volume |
| Pro + Farming | Adds property farming; total depends on farm size |
| Pro Teams | Shared contacts and team tools; packages for five, ten or twenty-five users |
Request more info to arrange access. Websites and FiveStreet are separately priced monthly additions. Standard onboarding handles basic setup; Concierge adds help with configuration and migrating relevant content.
Strengths
- Workflow steps can respond to changed dates and incomplete tasks
- Buyer, seller, and after-sale templates support different relationship stages
Best for
- Agents coordinating customer follow-up with changing real-estate transaction dates
Sources
- Top Producer access and product information (Oct 27, 2026)
- All-in-One Real Estate Software Solutions - Top Producer® (Oct 25, 2026)
- Dynamic Workflows | Top Producer (Oct 25, 2026)