Google Trends

An interest value of 100 marks a relative peak in the selected comparison, rather than a monthly search count. Google normalizes sampled searches for time and place. Two regions can have the same relative value but different search totals, and a low-volume term can display zero.

Plan a seasonal topic

Open Explore and enter a relevant topic or search term. Add up to four comparisons, keeping topics with topics and search terms with search terms. Set the same region and date range for the comparison, then inspect the interest-over-time graph for recurring peaks. A topic can combine language variants and related spellings that a term does not.

Scroll to Related topics and Related queries. Switch between Rising for recent growth and Top for the strongest interest in the selected period. Follow a relevant result to investigate it further. Use the pattern to schedule useful content before the audience's seasonal demand, checking each market separately.

The tool is free. Your Search Console queries can provide a starting list connected to the site's existing audience. Small-query spikes can reflect statistical noise, so compare broader relevant terms before interpreting a sudden movement as new demand.