What it does
Whatagraph connects marketing data to branded reports, dashboards and scheduled delivery. Teams can blend sources and define custom metrics before sharing client results. Max starts with at least 50 source credits; paid plans are billed annually.
Whatagraph combines connected marketing data, custom transformations and reusable reporting layouts. Custom metrics, dimensions and source tags help organize inputs, while scheduled reports and PDF delivery support regular client updates.
Max starts at EUR 699 per month, billed annually, with at least 50 source credits and unlimited reports and users. It includes data blending, branded reports and performance alerts. Prime is priced by arrangement and adds premium integrations, a custom report domain, public API access for custom connections, and transfers to BigQuery or Looker.
One source credit represents one connected data account. Additional credits can extend the plan up to the next tier's threshold, after which a plan change is needed. In the account, open the top-right profile menu, then Settings > Subscription to review source-credit additions.
Team access uses email invitations. Although users are not charged individually, the account initially allocates 50 seats; use Request more in subscription settings to have support add further seats without charge. The demo route is the starting point for discussing a paid setup.
Strengths
- Centralizes transformations, currency rules and source blends.
- Combines team reporting with agent-assisted drafts and monitoring.
Watch out for
- Connected accounts consume source credits, and expansion beyond the plan threshold requires an upgrade.
- Premium integrations, a custom report domain and public API access require Prime.
Best for
- Marketing teams standardizing data preparation across recurring reports
Sources
- Whatagraph Max and Prime plans (Oct 27, 2026)
- Whatagraph source credits and free additional user seats (Oct 27, 2026)
- Whatagraph team account invitations (Oct 27, 2026)
- Whatagraph | The Agentic Marketing Intelligence Platform (Oct 25, 2026)