What it does
WhatConverts captures call, form, chat and ecommerce lead information with marketing attribution. It provides lead qualification and value fields, campaign reporting, custom reports and deeper customer-journey tools according to plan.
WhatConverts separates the value of an enquiry from the fact that it arrived. In Lead Details, review the Overview and Lead Analysis tabs, including the form response, chat or recording. Add a Custom Field such as service type, then enter Quote Value for a potential job or Sales Value for a confirmed sale. Adding either value automatically updates the lead's Quotable status.
To compare results, create a custom view in Lead Manager with Source, Campaign, Quotable and your value fields. Filter it and save the view. Quick Reports can group the leads by source or campaign and compare qualified counts with quote and sales totals. Pro and Elite also provide Report Builder for more detailed combinations.
| Plan | Main additions |
|---|---|
| Call Tracking | Phone calls, texts, recording and tracking-number replacement |
| Plus | Forms, chat and campaign/keyword reporting |
| Pro | Call Flows, Report Builder and scheduled reports |
| Elite | Full Customer Journey, multi-click attribution and Lead Intelligence rules |
Individual plans cover one business. Agency editions cover unlimited accounts. Monthly plans include usage credit; extra collection costs depend on country and usage.
A member account with email and password is required. A 14-day trial is available. API access, a connection for other software to send and receive leads, is included.
Strengths
- Combines several lead types with source, qualification and value information.
- Offers agency plans with unlimited business accounts.
Watch out for
- Included usage credit does not remove additional collection charges.
- Full customer-journey and multi-click attribution require Elite access.
Best for
- Agencies and marketers comparing the quality of campaign-generated leads
Sources
- WhatConverts plans and usage pricing (Oct 27, 2026)
- Use Lead Details to value and qualify leads (Oct 27, 2026)
- Report on lead quality (Oct 27, 2026)
- WhatConverts account terms (Oct 27, 2026)
- Lead Tracking for Marketing | Lead Tracking & Reporting Software (Oct 26, 2026)
- Call Tracking for Marketers (Oct 26, 2026)