What it does
Whitespark Local Rank Tracker follows Google and Bing results on desktop and mobile. Location and keyword filters, competitor comparisons and shareable reports help a team investigate changes without combining every result type into one number.
Keep Local Pack, Maps and organic positions separate when reviewing a campaign. A business can appear differently in each. Whitespark's keyword and location filters narrow the comparison to a service and area, while the Google Business Profiles report can reveal duplicate and practitioner profiles in the results.
Capacity and pricing
Ten keywords tracked in three cities use 30 location keywords. The 100-location-keyword plan costs USD 17 per month for weekly updates or USD 25 per month for daily updates. Annual billing lowers those monthly equivalents to USD 14 and USD 20. Plans allow unlimited domains and locations within the selected keyword capacity.
The trial lasts 14 days. Reports can be delivered by email or exported as CSV and PDF. Live report links can be viewed without a Whitespark account, with optional password protection.
The visibility score combines tracked positions with estimated click-through rates. It summarizes rankings; it does not measure visits to the business's website.
Strengths
- Separates local pack, Maps and organic result types.
- Supports precise search locations and filtered competitor comparisons.
Watch out for
- Each keyword consumes capacity separately for every tracked location.
Best for
- Local SEO teams comparing a defined set of terms across cities
Sources
- Whitespark Local Rank Tracker and Pricing (Oct 27, 2026)
- Pricing: How Much do Whitespark Software & Services Cost? (Oct 25, 2026)