What it does
Wicked Reports connects first-party click attribution with order and customer data. Its reporting distinguishes new and repeat buyers and adds cohort, lifetime-value and marketing-funnel analysis, with optional conversion signals and AI assistance.
Wicked Reports connects advertising clicks with customer and order history, including cohort value and repeat purchases. Revenue-based pricing uses the preceding 12 months of gross revenue; moving into another band changes the price at renewal.
| Plan | Main scope |
|---|---|
| Measure | FunnelVision, cohort and lifetime-value reports, standard ad/cart/CRM connections |
| Scale | Adds inbound and outbound APIs, currency conversion and international time-zone loading |
| Maximize | Adds 5 Forces AI, Advanced Signal, custom conversions and Amazon revenue integration |
| Enterprise | Adds implementation, security reviews and dedicated-server options |
Advanced Signal and 5 Forces AI are optional extras on Measure and Scale.
Check whether order totals reconcile
In the account, open Reports > Customer LTV, select ORDER / UTMSEARCH and enter the affected dates. Clear Show ONLY Attributed Orders, then choose Filter. With that box cleared, the attribution-model selector does not control the result. Export to Excel downloads a CSV with total orders and gross revenue at the top.
Compare order IDs and gross sales with an export from the order system for the same period. The help guide identifies missing or duplicate orders, later edits and different gross/net calculations as possible causes of discrepancies.
Strengths
- Distinguishes new-customer acquisition from repeat-buyer revenue.
- Combines campaign views with cohort and lifetime-value reporting.
Watch out for
- Pricing rises with the published gross-revenue bands.
- API, currency and international time-zone features require broader access.
Best for
- Commerce and subscription marketers comparing acquisition with later customer value
Sources
- Wicked Reports revenue bands and four paid packages (Oct 27, 2026)
- Wicked Reports order CSV and revenue reconciliation (Oct 27, 2026)
- Wicked Reports | First-Party Attribution That Finds New Customers (Oct 25, 2026)