Winmo

winmo.com ↗

Prospect across advertiser, brand and agency relationships

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75/100
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Homepage screenshot
Screenshot of the Winmo homepage

What it does

Winmo is sales intelligence for teams selling to advertisers, agencies and media buyers. It connects decision-maker contacts with brand-agency relationships, advertising-spend information and prospect-list tools. Access uses an account and a custom package, with separate options for connecting outside systems.

For a media seller, finding a brand's marketing executive may only answer half the account question. Winmo also links brand, company and agency contacts, helping the seller check which organization and role belong in the proposed conversation. Search can narrow decision-makers by industry, region, revenue and job title.

Save the relevant people to prospect lists, then manage, merge or export the lists with duplicate detection. Public lists can be used to assign leads within the team. For example, build a list around an advertiser category, inspect the related agency contacts and divide ownership before handing the records to customer relationship management (CRM) software.

The current US Commercial Essentials offer combines the contact database with relationship and advertising-spend information. CRM Connector and API Access, the developer connection for retrieving Winmo data, are add-ons. Advertising-spend data through that connection is limited to brand level. Agree that integration scope when arranging the custom package; the UK offer has its own package route.

Arrange the package through the quote request. Existing users enter through Winmo’s sign-in page using their account credentials or an available company sign-in option.

Strengths

  • Related brand, company and agency contacts can be reviewed together
  • Prospect lists support merge, export, duplicate detection and team assignment

Watch out for

  • CRM integration and developer data access cost extra in the US package; developer advertising-spend data is limited to brands

Best for

  • Media, agency, adtech and sponsorship sellers researching advertiser buying relationships

Sources